Lady's Rado
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Rado's main goal is to continue to develop in-house designs and materials. It was the latter that brought the brand to the market leader: in 1962, the world saw the first model of a watch that was resistant to scratches. DiaStar became a guiding star for the Schlup brothers, the firm foundation on which the brand still stands today. The company knows how to make watches from ceramics, lanthanum, and diamond nanocrystals. And the jury of dozens of famous awards cast their votes for the Rado wristwatch.
The Schlup brothers founded the Schlup factory of the same name
The first collection saw the world in 1957 and was called Rado. And the fame of the company was brought by its unique development. In 1962, the iconic DiaStars were born. This is the world's first scratch and damage resistant watch. The world community took the novelty with interest, and they finally learned about the brothers outside Switzerland. Over the years, the Rado DiaStar has become a benchmark. And thanks to its classic design a Lady's Rado nd innovative materials, the model remains a timeless flagship for the company.
For decades, the Rado brand has produced original timepieces and shines with courage and experimental design. They are not afraid to experiment, so they create stylish technological models. An original design, a desire to break out into leaders, a strong entrepreneurial spirit - everything indicates that the company sets itself difficult tasks and solves them quite easily. Throughout the history of the company, its design solutions in the development of male and female models have been awarded more than once by a professional jury:
From the very beginning of its work, the company decided to differentiate itself from competitors by using unique raw materials for its products. Brand developers believe that "less is more." And this does not apply to design or stylistic wishes. We are talking about the materials that fans of the brand wear on their wrists. Since the early 60s, materials such as tungsten carbide, technical ceramics, lanthanum or diamond nanocrystals have been used in production.
Manufacturers of Rado watches also use precious, noble metals in the edging of models. In the collections you can find gold or diamonds. Such models stand out strongly from the general assortment and are called Jubile.
The company has been winning first prizes in various competitions and exhibitions for many years. The jury likes not only the design of the models, but also the unique movements, laconic forms, structured details and the long service life of the watch. In 1995 the company was awarded in the Technology Venter Switzerland competition. The developers received an innovative award for the advanced concept of Rado 1. The company's craftsmen were the first to introduce polycrystalline diamonds into the model development mechanism.
The business card of the company is technological, durable and sturdy materials. Among them:
But truly durable devices are obtained after competent and careful processing of raw materials.
Among all the existing models of the company, several can be distinguished: Rado Sintra, Rado Integral and Rado True Thinline. A wide range of products includes both unusual rectangular cases and classic round shapes. Such models can be worn both for business suits and for everyday walks.
The Rado DiaStar 1 watch has become the most famous development of the company, a true icon of the brand. In 1962, this watch, which is not afraid of scratches, made a splash. They are sold to this day. Among the models with a similar name, the iconic development can be found under the postscript "original".
It is in the D-Star collection. This line also includes sports models and ladies' watches. They are as popular as their famous predecessor. Despite the year of publication, the secret of the popularity of this series is the same - reliability and resistance to damage.
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